(from the Context Institute)

Early Adopters – influenced by IDEAS
Mainstreamers – NOT influenced by ideas, influenced by EXAMPLES
Laggards – forced, reluctant


To become an Intentional Change Agent you need to innovate the new, implement the change and have the courage to face the turbulence, and educate re the perceived cost of the change, so that…

perceived value of the new – perceived value of the old > perceived cost of change

This requires Connectivity, Self-Organisation, Sustainability, Diversity.


are the leverage points.

If you can change metaphors, re-frame the framework, it has a ripple effect throughout the whole system.

(But if you ASK people to change their framework they will resist!)